Getting the Most Out of AdWords Ad Extensions

Within a Google Adwords campaign, ad extensions are links that appear below your ad that show useful information to a potential customer. These links allow users to navigate to a specific page or service you offer, find directions, or call your business directly with just one click. Below is an example of various ad extensions … Read more

Why Canā€™t I See My Paid Search Ads?

So youā€™ve finally taken the plunge into paid online advertising to help grow your small business. Thatā€™s a step in the right direction. Once your billing, campaigns, ad groups, keywords, bids, rules, ads, etc. are all set up and live, you want to see how they look, so you do a live search. But your … Read more

Operating the Google Machine

Google will run every aspect of our lives one day! I am only half joking- but I’m actually afraid this might happen. Yet I, like all of us, continue to faithfully use its resources ā€“ Iā€™m really just another one of the ā€œsheep in the flock.ā€ Mainly, Iā€™ve discovered, it is Googleā€™s knack for producing … Read more