Why Your Marketing Isn’t Working As Well As You Think

by David Rogers   |    published in Shop Owner Magazine   Don’t just eliminate low-quality customers, but maximize the valuable customers being driven by advertising efforts. Are all customers good customers? I’m not talking about the obvious horror stories, of course. We’ve all run into a buzzsaw of a customer on their worst day. But … Read more

Creating a Small Business that Thrives

by David Rogers You have drawn new clients through savvy advertising, well done! Yet, there’s more to uncover toward jet-setting your marketed foundation.   How do you create a business that lasts? For small business owners, that’s no small question. You’ve poured blood, sweat, tears, and no small amount of money into building your business … Read more

Show Your Customers Some Love This Month!

themed marketing

The most romantic day of the year takes place this month, with millions of couples from coast to coast celebrating having been struck by Cupid’s arrow in a wide variety of ways. In addition to giving couples an excuse to celebrate their relationships, holidays such as Valentine’s Day give businesses of all shape and size … Read more

MARKETING TRENDS TO LOOK FOR IN 2019

marketing trends

Every industry sees changes from year-to-year and marketing is no different. As we enter the final year of the 2010s, here are some marketing trends to keep an eye on: A.I. Rising Technology continues to be at the forefront of the marketing world and artificial intelligence – also known as “A.I.” – is an increasingly … Read more